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SOCIAL MEDIA STRATEGY TO ATTRACT SENIOR CITIZENS

Senior Citizens are the matured personalities of our society. They have seen the world a lot and majority of them are skeptical over any advertisement of a product or services displayed on any internet platforms. Some of them are not much familiar with internet platforms like e-commerce portals, social media and others. They may be frequent on social media but not so much acquainted in following the evolution of technology that has given birth to clicking on a link displayed on Facebook in order to check any products on the homepage. Earlier business have given importance to social media advertisement to attract customers but not senior citizens. So, to attract senior citizens on internet platform, especially on social media realm has to be visually eloquent enough to capture their attentions by not making the matter obfuscating.

Facebook is a social media platform common to senior people since it went live on the internet. They connect with their dear ones through this platform and loves to experience the features of a digital medium. However, if a business striving to boost their digital market is looking forward to target senior online audiences, then certain psychological trick has to followed for better connections and better network. Major sections of the online senior audiences gets drawn to those products or services where details are displayed in organised manner and convey everything about it. Thus, putting taglines would not be enough, and the requirement of highlighting precise and concise details are necessary along with light colored background. Senior people detests bright things.

Other things of utter importance is to answering their questions and interacting with them in amiable manner. To them first impression is the last impression, so a business has to appear positive and ready to resolve any issues. Since senior citizens looks for comfort and care, a business too has to appear caring and point out those benefits that appeals to their comfort and benefits. Lastly, a business must understand that most of senior citizens are skeptical but it is not that they detest a product or service, it is just that they want to safeguard themselves to become a victim of anything fraudulent. So in Facebook, a business must try to communicate efficiently with them and show them that whatever product or service displayed before them are indeed authentic and could change their lives.

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Friends are the most integral part of our life and without them life would have been so boring and dull. Life without friend can’t be imagined. It’s often said that “Friendship is born at that moment when one person says to another: ‘What! You too? I thought I was the only one”.

To express their love, gratitude and friendship for one another people in different countries celebrate Friendship Day. It’s a day dedicated to those who are the partners in fun, in crime, in sorrow and in everything that life brings to them. In many countries Friendship day is celebrated on the first Sunday of August. The UN celebrates world friendship day on June 30. July 20 is the Friendship day for Argentina and Brazil. 7th August 2016 is the friendship day in India.

So all of you must be excited for this friendship day and many have also planned out different ways to surprise your buddies. For those who are still stuck and confused as what to gift your friend then don’t worry at all. I have list down the most amazing gifting ideas that you can give your friend and can enjoy this friendship day to the fullest with your pal. The various online stores will really help you in that.

Jewelry
If your friend is a girl then jewelry is the best option to give. You can gift a ring or a pendant which is most liked by girls. Sites like Fasherati and Bluestone will really help you in choosing the perfect piece if you are confused or don’t have the time to shop offline.

Accessories
For Accessories you can go with bags and wallets which are both useful and available in various prices. With the ongoing trend you can give a Tote bag to your girlfriend and for the boys you can gift a classy wallet which will be surely liked by them.

Vouchers and Coupons
If your friend is a shopaholic, a fashion freak or very much brand conscious then the best gift for them would be none other than gift vouchers and coupons of various fashion stores. Gift vouchers can be purchased online from various coupon sites, one of them is Couponchaska.com.

Perfumes
Fragrances are liked by both girls and boys and they also define one’s personality. So spread your love and friendship with the aroma of the perfume.

Bunch of flowers
Flowers will never go wrong for any occasion. So gather a bunch of fresh roses, enchanting lilies or aromatic lavender for the perfect gift. You can also add a friendship day greeting in that. Checkout Floweraura for the fresh and Blossomy flowers.

Customized gifts.
In this section you can choose from various personalized gifting options like printed mugs, T-shirts, funky mobile cases, cards and many more. Online sites like Printland and will help you in selecting the most unique gift. Here you can give your own design to be printed or select from a wide range of designs. Personal photos or quotes can be printed for mobile cases, T-shirts, Coffee mugs, etc.

Handmade gifts
Earlier, when we were in schools our teachers and parents always encouraged us to make handmade gifts and cards for our teachers during teacher’s day or to give to our friend during his/her birthday. I think now it’s time to utilize all those things we have learnt in our SUPW classes. So guys you can make a gift of your own for your friends because handmade gifts are always special and close to the hearts of the both the receiver and the giver. You make a beautiful friendship card, a collage scribbling the sweet memories with your friend, a wall hanging, etc. You can also take help of the internet for various card designs. I’m sure these handmade gifts given by you to your pal will surely bring a wide smile in his/her face and in yours as well.

Now I’m going to share with you all what I’m preparing for my crazy girlfriends this friendship day. I always prefer a handmade gift over the ones available in the market. These gifts takes pretty time to be prepared but I really enjoyed making these for them every year.

What I did was really simple but the result was amazing. What you need is just a glass jar of medium size with aluminum or glass lid, colorful candies, small teddies or friendship bands and some beautiful and crazy pictures of both of you. Put a hand full of colorful candies in the jar, place the pictures in the jar and keep the friendship band or teddies with the pictures. Lastly tie the jar from the lid with a ribbon. I think this will be really liked by them. So make this friendship day colorful and enjoyable for those chubby buddies who not only supported you, made you laugh and mad but also made you the perfect person who you are today.

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5 Must Read Books


Posted By on Apr 22, 2015

Books are a gateways to different worlds. They offer a glimpse into the mind of the author, and bring about a connection even if you’re separated by culture, tradition, time and even language. A well written book is like having a conversation with the author. What’s more is the atmosphere books conjure up. It’s like dipping into another world for a while. It’s a brilliant habit to have, and books are also capable of teaching some amazing lessons. With all that in mind, here are a list of books that are must reads for various reasons.

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This article carries on with our recent article on movies. With so many new movies coming up, it can be confusing to decide which one to watch. After all, you don’t want to waste your time on a bad movie!

Sit back and relax. This article will tell you what to watch, and more importantly, what to not watch.

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Top Five Must Watch Movies


Posted By on Apr 22, 2015

Movies are an art. While some may find them cheesy and a waste of time, it is apparent that movies as a force have been responsible for shaping public opinion and even altering them. Documentaries are able to showcase problems very well. Some propaganda films have proven how vital films are to the society. While their influence might not always be good, it is wrong to deny that they have no influence at all. It is impossible to compress the entirety of film history into one article, so we will just highlight some of the most famous, influential movies that changed the world.

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Top 6 Songs about Nostalgia


Posted By on Apr 22, 2015

Nostalgia is a powerful emotion. It can feel great to think about past memories and people, and just sit and reminisce. Music can be a powerful emotive tool, and with that in mind, we have compiled this list of best nostalgic songs to listen to. The past is great inspiration for music. Some of the greatest songs ever written were about the past. These songs speak of youth gone by, some of them about past memories, but all of them talk about the past. So sit back, chill, and take a trip down memory lane. You will not regret it.

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Top 5 Inspirational Songs


Posted By on Apr 22, 2015

Music is well known to cause changes in emotions in human beings. We can make use of this by listening to music that will put us in a great mood. It can also be used in journeys and so on, because after all, you don’t need to carry music around!

If you’re looking for a song to help you get that little extra confidence to do great in your test or an interview, you’re reading the right article. We’ll talk about a few songs that have immediate effect on our moods, songs that make us want to pump our fists in the air and shout at the top of our lungs.

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Top 5 Songs on War


Posted By on Apr 22, 2015

War is undoubtedly one of the most powerful forces that mankind has wielded. It has left millions dead, changed history and the world simply wouldn’t be the way it was if it weren’t for wars. That being said, it has also been inspiration for some amazing art, in all mediums. There are books, movies and music inspired by war. Some have chosen to glorify it, others have chosen to put it down. But either way, it has been a huge inspiration. In this article, we look at some great songs that were based on war or soldiers.

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