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Amazon Pay, an online payment processing service, is launched by Amazon Inc. today. Amazon payments use the consumer base of and focus on giving users to pay with their Amazon accounts on external merchant websites. As of January 2017, the service is available in the U.S., France, Germany, Italy, Japan, Spain and U.K. From today this service has also started its availability in India after receiving RBI’s green signal to begin its electronic payment platform called "Amazon Pay".

"With no additional authentications required, customers get the benefit of fast and smooth check out (From Amazon Pay). Amazon Pay balance helps customers stores balances for essential items and solves the pain point of tendering the exact amount of cash at the time of delivery." the company said in a statement. Amazon Pay functions as same as other mobile wallets do but in a fast and secure manner. Amazon payments give the users, buyers, and merchants a variety of services to process an online payment and enjoy safe transactions. The service is fully mobile optimized across all operating system iOS, Android or Windows. This will reshape and enhance shopping vendors network and help them expand their business. As we scroll the past, online payment app has always been in a mood to make India a cash free nation, and somewhere somehow they are successful in doing so. Amazon Pay application will be linked to Amazon account, thereby influencing online shopping market.

Some flabbergasting features of Amazon Pay app include:
  • Instant checkout - While the online buyers always wanted their payment process to be hassle free and simple Amazon Pay targets it really well, by using your balance in your Amazon Pay account in one click, no OTP or bank passwords required. This is the easiest one as it clears the OTP issue and makes friendly payments.
  • Balance tracking - Having a new insight of your account balance is a necessity. The service also helps you monitoring your spends by visiting balance statement under your account. This way, one can think of his/ her bank savings and needn’t rely on a virtual bank manager to do that.
  • Faster refunds- Cash backs are indeed a sure shot way to attract buyers to an e-commerce website, Amazon Pay provides a faster way to receive Cashback and refunds in 24 hours in case subjected. Honestly talking users face a lot of problems in getting refund amount, sometimes it takes more than 7 days to get your amount refunded, which is indeed a huge waiting time. Understanding the problems faced by Indian users, Amazon introduces quick refunds in its Amazon Pay app.

  • The introduction of a wallet by an e-commerce will surely give a tough competition to all other wallet services available already, having some more advantages for the comfort of the buyers and their satisfaction, than other wallets Amazon Pay may arise as trending and customer's choice of wallets. “We will keep innovating to ensure that our customers have a more hassle free payment experience," said Sriram Jagannathan, vice president (Payments) Amazon India. Providing the online buyers a new service which will ease out their online shopping experience by adding up some of the innovations and filling the existing loopholes, Amazon Pay is all set to be a more secure and hassle free wall. 2017 will be marked in history as a transaction area, as we can observe how vastly it's changing its pace, over its former forms. Opening its gate to millions of users, Amazon Pay is all set to thrill the online payment market. Let's see how Indian customers take on this.